We have signed a partnership agreement with the Freeride Mountain Bike Association (FMBA) declaring our support of the FMB World Tour for 3 consecutive years.
From the very start we loved the idea and goals of the FMB World Tour, since we are convinced that the mountain bike sport and existing events will profit greatly from a global, structured tour. After giving our support in the first year, we are excited to enter into a stable and lasting partnership with the FMB World Tour. Supporting the FMB World Tour is the perfect way to combine the two aspects of our brand philosophy to protect the athlete and support the sport at the same time.
We want to help establish the FMB World Tour as an overarching world series event; a model already established in other comparable action sports, such as the TTR World Snowboard Tour. The FMBA aims to help develop the sport of Freeride Mountain Biking by providing athletes and event organizers with a tangible world ranking system and guidelines for course design, judging and safety.